SHOULD’ve GONE BEFORE XMAS

Specsavers’ stores are empty before Xmas. Everyone’s out Xmas shopping. We reminded customers that it is the perfect time to have an eye test as everybody is buying Auntie Doris a scarf set.

It worked a treat. The campaign - not the scarf set - she asked for the receipt. She got thousands of them.

PARDON ME

Specsavers do hearing aids. Did you know that? This letter went out to customers who have hearing problems but haven’t done anything about it. The latex covering ‘blanked out’ the details leaving a personality-free letter.