Header design
The latest version of the Ploom device - the Aura was a big move for JTI. They had redesigned the device, moving from the ‘pebble’ to a more conventional shape. It was offered in a wider range of colours and even promised a fully customised version. Technological advancements ensured a smoother, fuller taste and, from a target audience point of view, it was important to change our perspective - moving from mid-life comfortable to a more care-free and creative look and feel.
