How much DOUGH?
The reality of working with fast food brands is that you have to please the franchisees. Why do they have to invest in every campaign when they’re not seeing the profits they were hoping for? We kept things relatively simple - using delicious photography and tasty POS. We also targeted students - hey, fish where the fish are and all that.
I also created content for their Facebook posts. Again keeping it simple but injecting a bit of fun - why attempt making a pizza from scratch when you can order it instead?