SUPERSAVVYME - WORKING ACROSS P&G

SuperSavvyMe and Victoria are P&G’s websites which they used to talk to their customers (mums of all ages). We regularly engaged customers with content, competitions, reviews and giveaways. At one stage it was the 4th biggest network for UK’s mums.

 
 

BEAUTY TRICK

Beauty Recommended was P&G’s attempt to appeal to the more ‘Stylist’ audience of SuperSavvyMe. It wasn’t fashionista enough so I gave it a makeover.

 
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ABOUT TIME GENTLEMEN

25% of SuperSavvyMe’s audience was male. This initiative was something I came up with to recognise this fact.

 
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DIG IN

With 22 brands to look after including European tool kits, mini-campaigns, content, competitions and a huge email programme - it was never boring.