Fancy a Drink?

I’ve worked on a number of alcohol accounts. Ranging from the ‘Pocket Pundits’ of Guinness right through to summer toolkits for Jack Daniels. I like alcohol a lot. That didn’t come out quite right - I like working on drink brands. The clients tend to more fun and are open to the more adventurous ideas most of the time.

Nice weather we’re having

We have a funny relationship with alcohol in the summer. If it’s warm we like to escape to the pub and find some shade or a gentle breeze. If the weather’s rubbish, we go to the pub and moan about it whilst drinking cooling drinks and, if the sport’s on, it’s like we are as parched as the players. I did this campaign to celebrate our obsession with the weather for Jack Daniels shooting it remotely in Australia (they shot it in sunny climate whilst I moaned about it in the pub in the UK).

A hippo and a hedgehog walk into a bar

It sounds like a bar joke except it was the Cotes du Rhône region’s illustrative pairing to promote their wine. I wrote this radio ad for it - to make a little bit of a punchline for the campaign.

Dark spirits are at work

Tia Maria is one of those drinks that people don’t really know what it’s meant to be. It’s one of those ‘concoctions’ that weird, mysterious people occasionally order. This campaign played up to this premise.