A reminder that this price was the everyday price
LD customers are a smart lot. Not only do they get a exceptional cigarette for a great price, they are savvy enough to see the opportunities that life throws at them. So, when they see free Bike lights when you buy LD cigarettes, they think “Hmm! That’s my outdoor dining lighting sorted”.
Dual purpose promotional gifts - bike safety lights/outdoor dining lights
Playing cards become the start of a architectural career
A speaker becomes an intimate singing session in the shower…
Despite being a value brand LD don’t act like a ‘cheap’ cigarette - they are the champions of getting more for less. So, when they asked for a tool-kit that celebrated the icons behind what LD consumers value most e.g. getting more for your money, less smoke smell and quality, selected tobacco, I jumped in.
