TROUBLE WITH FINANCE?
Did you know that Halifax Bank was the UK’s biggest Nintendo Game Boy seller thanks to a Young Savers I did for them whilst at 141 London? No, why would you? We did the in-store comms and promotions for a truly enjoyable couple of years. Over the years I’ve worked on Barclays, Lloyds, Halifax, Royal Bank of Scotland and Fidelity working across DM packs, CRM campaigns, internal comms and promotions.
GET A CLOSER LOOK
In store comms have to be simple - Halifax were offering mortgage deals that were well worth a second look - in fact they demanded a really close look.
Save YOURSELF
Did you know that with all the financial outgoings that people face every month that most customers don’t think they can also save regularly too. Once you become a ‘saver’ it becomes a nice habit to have - Lloyds and Halifax offered handy ways to show you how to save without feeling the pinch too badly.
Over the three emails our bug ‘lead’ developed
It crawled off in email 2
But returned by 3 as a butterfly. Ahh sweet.